Hi, I’m Usama

Escape the Agency Fog with Less guesswork and More profit.

Google & YouTube Ads, done right.

I provide the clarity and control you need to scale with data, not guesses. Fewer metrics, more money in the bank.

Work with me

Brands I’ve helped grow across e‑commerce and lead generation

InnoSupps logo featuring stylized blue lightning bolt and blue text.InnoSupps logo featuring stylized blue lightning bolt and blue text.Text displaying the word OGEE in gold capital letters on a white background.ServiceMinds company logo with a blue clock symbol to the left and the text 'ServiceMinds' in gray and blue.Black hexagon icon with rounded corners inside a circular border.Logo with a clock gear and the text One Hour Heating & Air Conditioning with slogan Always on time...or You Don't Pay a Dime!Dark blue stylized text reading 'DR. BRONNER'S' on a white background.Cartoon of a smiling man in a suit holding a wrench, next to a golden banner with white text placeholder.Orange stylized number 310 with an underline.YouTube logo in red and black.InnoSupps brand logo with a stylized lightning bolt symbol.Text displaying the word OGEE in gold serif font on a white background.Service Minds company logo with a blue clock icon and gray and blue text.InnoSupps logo featuring stylized blue lightning bolt and blue text.Black abstract geometric shape consisting of hexagonal and triangular segments arranged in a symmetrical pattern.Logo for One Hour Heating & Air Conditioning featuring a clock with a red hand and the tagline Always On Time... Or You Don't Pay A Dime!Cartoon caricature of a smiling bald man in a blue suit with a red tie holding a pointer, standing next to a long orange text box placeholder.Text logo reading 'DR. BRONNER'S' in bold blue capital letters.Orange number 310 with an underline.Yandex logo in red and black text.

Are you one of the 90% of advertisers still driving through agency fog?

Agencies aren’t evil. They’re just incentivized to keep you impressed, not in control.

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You've probably heard and seen this before:

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Big Promises

Big claims. Big vision. Very little traction once things go live.

Wooden directional arrow signpost standing in grass.

Busy Reports

Lots of charts and meetings but no clear line to revenue.

Brown wooden arrow signpost standing in grass pointing to the right.

“Optimizations”

Constant tweaks, yet costs climb and performance stays flat.

I’m not here to be “another set of hands”. I’m here to rebuild your Google + YouTube Ads into a system you can trust — and scale.

Work with me

Why work with me  instead of an agency?

Agencies optimize for retainers and optics. You optimize for profit, CAC, LTV, and cash flow.

My business is built to align with yours, not theirs.

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You work directly with me.

You work with the person inside the account — not a junior team or rotating manager. I handle the execution, experiments, and edge cases myself.

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You own everything.

All campaigns, assets, dashboards, and logins stay in your accounts, not mine.
When you’re done, I unplug cleanly with zero disruption.

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Numbers before narratives.

I optimize for real metrics, ROAS, CAC, LTV, MER, not pretty slides.We use the same dashboards, so performance is always visible and never spun.

Work with me

The Operator in your corner!

I’m Usama. I’m a performance marketer—not an agency.

If your dashboards look “good” but your bank balance doesn’t, you’re not crazy — you’re navigating with broken instruments. I step in to fix measurement, rebuild the account, and run disciplined tests across Google Ads and YouTube Ads until performance becomes boringly predictable.
Why Work With Me?

  • P&L Mindset: If a tactic doesn't move revenue, margin, or LTV, I consider it noise.
  • ‍Total Ownership: You own every account, pixel, and dashboard nothing is ever held hostage.
  • ‍Testing: We test ideas rigorously; if it can’t beat your CAC/ROAS targets in a fair test, it dies.
  • ‍Direct Access: I keep my roster small with no interns or account managers, so you work directly with me inside your campaigns.
  • ‍Efficiency First: I prioritize async updates (Loom + written) and only hold meetings when a decision actually matters.
picture of Usama, owner of adventure ads

How we turn foggy marketing into clear,
‍profit backed decision?

Heres how I analyze your accounts and help you move forward.
We stop guessing and start testing, with clean data and real guardrails, so performance becomes predictable.

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Google Ads
Google multicolored capital G logo.
YouTube Ads
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Exposing the Truth

I clean your tracking, fix bad data, and reveal where your numbers are actually coming from.
When the data is honest, the decisions become obvious.

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Build a System

I create a simple, repeatable system that captures demand, warms new audiences, and turns customers into revenue.

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Test, Learn, and Scale

I run structured experiments, keep only what works, and kill what doesn’t fast.The score we optimize for is profit, not vanity metrics.

Work with me

I’m Only One Potato.

I Can't (And Won't) Work With Everyone.
To provide the deep, technical focus your account deserves, I only partner with a handful of brands at a time. I don't juggle dozens of clients; I move the needle for a select few.

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This path is for you if...

  • You have real demand, real sales, and you’re ready to scale with consistent, data-driven decisions.
  • You’re transparent with your numbers so we can make confident, informed choices together.
  • You’re willing to implement changes; offers, pages, creatives, when the data shows it’s time.
Cartoon potato with glasses, crossed arms, and a sad expression.

This path isn’t for you if…

  • You need constant check-ins, hand-holding, or micromanage every move instead of trusting the process.
  • You aren’t willing to share real numbers or invest properly in what’s needed to fix core issues.
  • You expect guarantees, shortcuts, or quick hacks instead of disciplined testing and long-term growth.
Work With Me

Don’t just take our word for it

Hear from previous clients I have worked with:
“Usama is a rare talent. He's brilliant, hard working, and a truly gifted leader. He holds himself to an uncompromising standard and elevates everyone around him at the same time. He would be a gift to any organization lucky enough to have him and I'm grateful for the opportunity we had to work together”
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Kasam Aslam
“I have had the pleasure of working with Usama on several projects and was consistently impressed by his leadership skills. He has a natural ability to motivate and inspire his team, and his clear vision for products has helped guide many businesses to success. In addition to his leadership abilities, Usama also has an amazing intuition when it comes to marketing. He is able to effectively promote products and generate significant interest in the market.”
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Efe ALTINELLİ
"There are several things that make Usama great at marketing. He combines his intelligence with a unique approach to interpreting data which helps him make calculated decisions instead of just reacting. He will patiently wait to see the bigger picture and come up with an innovative solution when he firmly believes he sees the full picture. Combining it with his uncompromising work ethic, he will consistently deliver results."
Man with a beard and short hair wearing a blue checkered shirt sitting in a restaurant with arms crossed and a slight smile.
Yusuf Can Kazancıoğlu
I had the pleasure of working with Usama for several years at our agency, where he excelled as a Digital Marketing Strategist. Usama consistently demonstrated a remarkable ability to develop and execute data-driven strategies that delivered impressive results for our clients. Usama has a unique talent for analyzing market trends and consumer behaviour, which allowed him to craft tailored strategies that effectively addressed our clients' needs and goals
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Leandra Grenier-Green

Check Out My Google Ads Video

Beyond Basic LTV: Predictive Modeling for Million-Dollar Google Ads Budgets

How to Audit Google Ads Accounts Like a Pro

Digital Marketing Basics: Understanding the Customer Journey to Set Effective KPIs

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Check out Client Success Stories

Turning a 14 Location Electrician Franchise into a Scalable Local Performing Google Ads Machine
Scaling a Healthcare eCommerce Ads Account, Without Efficiency Loss

Ready to make your Marketing Boringly Predictable?

If you’re done guessing—done hoping your agency is telling you the whole story, done trying random tactics without a model—then the next step is simple.
Fill out the form below and lets start working!

Weekly marketing tips & tricks?

Don't try this alone. I have the experience to help take your ideas from dream to reality putting you online, making you look good and bringing you customers.

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